MIAMI— Last year, during The Netherlands’ King Day, Dutch carrier KLM posted in social media a picture of an orange aircraft, along with the question: “Should we color orange next year on King’s Day? #OrangeExperience”.
A year later, after 30,000 likes and 2,500 positive responses, the Dutch carrier rolled out today its first —and sole—orange aircraft, a Boeing 777-300ER (PH-BVA • MSN 35671 • LN 694). According to the airline, the jetliner will be deployed on routine flights within its network as of this summer, and on events “that offer opportunities to promote the Netherlands.”
The making of the #OrangePride
For the making of this livery, a team of 35 people sprayed during four days 335 liters of orange paint, which fades into the carrier’s distinctive delft blue tone. The colors of the Dutch flag were also incorporated in the design, transitioning between orange and blue.
Besides the new color scheme, this 777-300ER was fitted with the new Business Class and Coach products. KLM also announced that the airliner will mainly be in operation on the Rio de Janeiro – Amsterdam route during the Olympic Games, ending on August 22 with a “Medal Flight” to bring the Dutch Olympic team back home.