MIAMI — As the largest airline in Puerto Rico with almost 50 daily flights to 13 cities in the U.S. mainland, the U.S. Virgin Islands, and the Dominican Republic, as well as being home to over 500 crewmembers, the island and its people play an important role in the identity of JetBlue (B6), whose operations in Puerto Rico began 16 years ago.
To celebrate this deep relationship, the airline has partnered with the Puerto Rico Tourism Company in a tribute that honors the island’s vibrant culture and the spirit of its community: a special Puerto Rico-inspired livery.
The aircraft, an Airbus A320 (N779JB • MSN 3811) appropriately named ‘Bluericua’, blends the JetBlue brand with the name by which the Puerto Rican community goes: Boricua.
Designed with the help of JetBlue crewmembers based in the island, the livery incorporates quintessential symbols that shape the cultural identity, heritage, and spirit of Puerto Rico and its people.
The iconic El Morro skyline in San Juan is the most prominent feature of the new livery, together with popular pastimes and hobbies of the Boricua community, such as kites and dominoes.
Moreover, a tambourine to celebrate the island’s musical heritage, and natural symbols of Puerto Rico including the hibiscus flower, the coqui frog, and the Iguaca parrot are featured in the plane’s artwork.
All these items are embraced by a shade of blue that keeps with the vibrancy of the island.
‘Bluericua’ was officially presented on Sunday, September 23 in a special visit to the land, paying tribute to one of JetBlue’s official focus airports, San Juan’s Luis Muñoz Marín International Airport (SJU).
Following an overnight ferry flight, ‘Bluericua’ was greeted by the sound of Puerto Rican rhythms and the taste of its flavors in a ceremony hosted by JetBlue and the Puerto Rico Tourism Company in the presence of Puerto Rico’s governor, Ricardo Rosselló.
The governor expressed his sincere gratitude in the commitment demonstrated by JetBlue in the development of the island’s community and its local economy.
With ‘Bluericua’, JetBlue reaffirms this commitment to the island, remaining devoted to the promotion of tourism to Puerto Rico as well as connecting its community in the mainland U.S. seeking to travel back home.
JetBlue’s EVP of commercial and planning, Marty St. George, was present at the unveiling ceremony, which took place at SJU’s historic Aeroparque—a former restaurant frequently visited by plane spotters due to its unique views of the airfield.
In the past year, and following the devastating events of Hurricane Maria on the island, JetBlue has implemented a series of programs that actively support the island in its economic recovery.
Since this past June, the airline has officially recovered its weekly capacity to the level it was previous to the impact of the hurricane, according to St. George.
This was achieved more than six months ahead of the initially scheduled date, affirms Carla Camps, executive director of the Puerto Rico Tourism Company.
As ‘Bluericua’ is integrated into the JetBlue fleet, it will carry the pride and spirit of Puerto Rican culture across every destination served in JetBlue’s A320 network.
“From Anchorage, Alaska all the way down to Lima, Peru,” notes St. George.
After the presentation ceremony in San Juan, ‘Bluericua’ operated flight JBU962 to Boston, Logan (BOS), where the celebration continued at the gate and in the air.