MIAMI — JetBlue unveiled a new tailfin design for its incoming fleet of Airbus A321 aircraft called Prism, just a couple days after formally launching its new premium transcontinental product, Mint. The new tailfin design was developed by the JetBlue’s Brand team, led by Lashonne Duncan, brand design manager. The new design is said to have been inspired by the Cubist movement (in art) of the early 20th century.
Ms. Duncan had this to say about the new tailfin design:
The challenge was to come up with something that fit the story of our new A321 aircraft… Some of our A321s will offer JetBlue’s Mint™ service in the lucrative New York – LA and San Francisco markets, while other A321s will offer 190 JetBlue core experience in high-density markets. With so many different perspectives, facets and points of view, we started with a clean sheet of paper and quickly found inspiration in Cubism.
Meanwhile, the following graphic provides a summary of all the different tailfin designs over the years.