MIAMI — After several months of speculation in the industry, JetBlue has announced today the launch of its praised Mint premium service to Boston, intended to enhance coast-to-coast service, as part of its long-term commitment to serve both business and leisure travelers to Logan International Airport where it is the dominant carrier.
Mint service will take off between Boston and San Francisco beginning in March 2016, with up to three daily round trips. Bookings will be available as of July 8. Mint service to Los Angeles will follow suit in fall 2016, with up to three daily round trips as well. The delays in introducing service are largely attributed to last week’s announcement of upping Mint frequencies from JFK to LAX and SFO as well as the arrival of further Mint configured A321 aircraft to its fleet.
“Customers traveling between New York and the West Coast can’t get enough of Mint, and we can’t wait for Boston customers to experience it,” said Robin Hayes, president and CEO, JetBlue. “We saw the opportunity to bring humanity back to premium coast-to-coast travel, traditionally offered at high prices and with mediocre service.”
Boston has been a destination which has undergone massive reductions in service, as legacy carriers dwindled their presence in Logan during the last years. This service upgrade of JetBlue in both product and frequencies not only seizes a opportunity to catch a market where JetBlue has a 50/50 mix of business and leisure travelers, but also fills the gap at a substantially lower price than its competitors.
Since its launch one year ago, JetBlue raised the bar in air travel with Mint, which offers private suits, tapas-style dining, custom amenity kits, a comprehensive in-flight entertainment system including satellite TV, radio and Fly-Fi broadband Internet.
A Mint with a Caribbean Twist
Besides the Mint coast-to-coast service to Boston announced today, JetBlue will also offer Mint seasonal service to the Caribbean in March 2016 with a weekly Saturday round trip between Boston and Barbados—a premium holiday destination.
Nashville to Become the 60th Destination from Logan
JetBlue also announced its intention to serve Nashville International Airport from Boston, thus becoming the 60th non-stop destination of the airline from Logan. Two daily frequencies operated by Airbus A320 aircraft as of spring 2016. The airline also announced that ticket sales will begin during this summer.
“We came to town in 2004 with the renegade idea that we could bring humanity back to air travel for customers under-served and overcharged by other carriers,” commented Hayes. “Boston welcomed our unique approach with open arms, and we quickly grew together. We may be the top airline in Boston today, but we aren’t even close to finishing our growth” he said.