MIAMI — As part of a major expansion planned to take place at the end of 2016, JetBlue is further growing its presence at Fort Lauderdale-Hollywood International Airport (FLL), with a new non-stop service to New Orleans plus two additional daily frequencies to Nassau in Bahamas.

Besides this new route and frequency increase, the airline has confirmed its plans to operate an average of 140 daily flights in the next winter season, resulting in a 75% growth from its current size at its focus city in South Florida where it is already Ft Lauderdale Airport’s number one carrier by market share. According to Marty St. George, executive vice president commercial and planning in JetBlue, the carrier served more than five million customers in Fort Lauderdale during the last year.

To cope with the planned growth rate, JetBlue is upgrading its home at Terminal 3 in FLL, and it has included self-check-in kiosks and additional check-in counters. “JetBlue is the number one airline in Fort Lauderdale not only because of our size, but also because we deliver the very best experience to our customers” St. George said.

Fort Lauderdale continues to be a battleground between low-cost and ultra-low-cost carriers. In their recent applications for regular flights to Cuba, Southwest and JetBlue have requested services from Ft. Lauderdale to Havana, which in the case of JetBlue also includes flights to Camagüey, Holguín, and Santa Clara.

New Non-Stop to the Crescent City

Round-trip flights between Fort Lauderdale and New Orleans will operate daily starting on September 29, and come to compete with Spirit and Southwest, which now offer 20 weekly non-stop flights between both cities. The new route will not only benefits the potential O&D traffic between both cities, but also provides access to JetBlue’s growing network, particularly to Latin America, where it recently added a new daily service to Quito, Ecuador.