MIAMI — JetBlue’s newest livery — Vets in Blue — was unveiled during a special charter flight from JFK Airport to Ronald Reagan Washington National Airport today, filled with 120 current and former members of the military across several generations. The airline also unveiled a series of initiatives targeting vets including a jobs program, a peer mentoring initiative and special discount fares.
The flight crew on the special charter was made up of JetBlue crewmembers who are all veterans of military service. The airline said its newest livery is a unique way to salute veterans and show support for military service members. The aircraft, an Airbus A320, is painted blue and adorned with a yellow ribbon, a popular symbol of support for the nation’s troops.
And to further honor veterans, JetBlue also announced its “Vets in Blue” platform, a series of initiatives targeting former and current military members. At the top of the list is a new partnership with 100,000 Jobs Mission, an organization committed to helping transitioning service members and other veterans find employment. The carrier currently has more than 1,100 veterans currently employed by the airline including 193 hired in 2014. The carrier also recently launched VetConnect, its first vet-to-vet peer mentoring program designed to help newly hired veteran crewmembers transition from military service to life at JetBlue.
JetBlue also unveiled a program, Home for the Holidays, to help veterans and active-duty military make it home for the 2014 holiday season. The carrier is asking customers to submit stories about veterans for a chance to win a free a JetBlue flight discount program for U.S. active duty military, retired veterans, National Guard and Reserve and their families. After enrolling in Veterans Advantage, members get 5 percent off base fares on JetBlue flights, with no blackout dates. The carrier will also waive its standard $25 phone booking fee when Veterans Advantage members call 1-800-JETBLUE to book with their discount. And active military members and their dependents will be able to pre-board flights and check up to five bags for free when traveling on duty or two bags for free on leisure trips.