MIAMI – Ecuadorian startup Ecuatoriana Airlines is revving up its engines to start its regular operations inside Ecuador this coming October.

The corporate image of Ecuador’s new start-up airline was officially presented in a virtual event broadcast live on the Internet yesterday via Youtube.

The event started with the words of Eduardo Delgado, CEO of the company, who highlighted the fundamentals of the creation of the company and its intention to promote the Ecuadorian economy and generate jobs through the development of the national network, offering later flights abroad.

Airline logo. Image: Ecuatoriana Airlines

Seizing the Opportunity


As reported by aviacionline.com, When asked during the broadcast why the airline was launched in the midst of the current world crisis, Delgado said that these were times to take advantage of opportunities and that Ecuador was disconnected, with 85% of its airports not receiving commercial flights.

Although the CEO could not give details as to when they will start operations, he did indicate that they are in the process of obtaining the air operator’s certificate, which they estimate to be completed between September and October as a step prior to regular flights. “We are not in a hurry, we want to take firm steps”, said the executive.

The airline is currently undergoing a process to obtain its air operator’s certificate with hopes of obtaining it by September.

Using Boeing 717s in the Second Phase


Initially, Ecuatoriana will be flying between Quito (UIO) and Guayaquil (GYE) three times a day, using 78-seat De Havilland Canada Dash 8-400. Other destinations in Ecuador include Cuenca (CUE), Loja (LOH), and Manta (MEC).

For its second phase, the airline plans to operate Boeing 717-200s for more ‘mature’ international routes, as well as to routes between mainland Ecuador and the Galapagos Islands.

Image: Youtube

A New Corporate Image for an Old Name


José Luis Iturralde, from Spiga Comunicación, was in charge of presenting the airline’s corporate image, unknown until now.

Iturralde mentioned that one of the objectives was to “distort any relationship between the new Ecuatoriana Airlines and the defunct TAME”, given that the company was not state-owned. Today, Ecuador does not have an airline that represents it.

Iturralde added then that the challenge was to “build a brand and corporate identity that represents the color of the soul of great Ecuador” and that the proposal “must be identity-based, vernacular and exotic, but with an elegant treatment…The airline should not necessarily carry the colors of a flag. It carries the colors of the beauty of Ecuador,” Iturralde concluded.

Ecuador has historically used the brand Ecuatoriana. The starup is the most recent iteration of the Ecuatoriana de Aviación brand, which dates back to 1957 and served as Ecuador’s national carrier until 2006.


Featured image: Ecuatoriana Airlines