LONDON – This week (Sept 6) saw easyJet and Singapore Airlines partner up through the ‘Worldwide by easyJet’ global connections service.
This partnership will see easyJet customers being able to connect to
This now means that up to 10 airline partners will be offering flights to 100 destinations through this partnership.
Over 53 million of easyJet’s customers will have the opportunity to use this service.
For the Singapore Airlines partnership
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Singapore and Scoot join Thomas Cook, Norwegian, WestJet, Loganair, La Compagnie, Corsair, Neos and Aurigny in this partnership.
Johan Lundgren, easyJet’s CEO had a lot to say about this arrangement with Singapore.
“We are delighted to welcome Singapore Airlines and Scoot as the newest airline partners to join ‘Worldwide by easyJet’ and provide even more choice for our customers by adding new destinations and the first full-service airline to our Worldwide platform.
We are pleased to see a strong appetite from partner airports and airlines to expand Worldwide across our network, allowing us to access a greater range of passengers flying across Europe.
Worldwide by easyJet has grown rapidly since launching almost 12 months ago.
Over half of easyJet’s flights and 53 million easyJet customers will soon be able to connect to airline partner services and other easyJet flights in a single booking through our online portal.
“easyJet’s reputation for great customer service and our strong positions at Europe’s leading airports means that global carriers and airports have long been asking to work with easyJet.
We continue to add even more airlines and European airports to ‘Worldwide by easyJet’ with talks already far advanced with middle-eastern carriers, amongst others.”
For easyJet, this is an interesting strategy to gain more passengers into their portfolio.
As they will be wanting to catch up to Ryanair in some way or form, this product will open the carrier up to the 70 million passenger market segment at least.
When they can establish that growth, then they can begin to work on the 100 million passenger market segment and begin to put more pressure on the likes of Ryanair.