MIAMI — Dreamjet plans to launch new flights between Paris and New York later this year. It is yet another in a spate of recent start-up announcements.
The carrier will offer business class only services between Paris and New York, but it is unclear which New York airport the new carrier will operate out of. Currently, it plans to operate the flights with a Boeing 757-200.
Dreamjet is headquartered in Le Bourget. It is led by L’Avion’s founder, Frantz Yvelin, and Jet Airways’ former Chief Operating Officer, Peter Luethi.
L’Avion had a similar business model and started operated flights between Paris Orly and Newark in 2007. Eighteen months later, it was acquired by British Airways in 2008 and merged into OpenSkies in 2009, as reported by CH-Aviation.
If history is to be any guide, however, Dreamjet’s odds of success are far from high. Several carriers have tried, and failed, to execute a premium cabin trans-Atlantic operation. Notable bygone contenders include MAXjet, Silverjet, and Eos. All three went bankrupt in a six month stretch between December 2007 and May 2008. Each used a combination of Boeing 757 and/or 767 aircraft.
The only successful operation happened to be L’Avion, a French airline founded in 2006. It was largely survived by selling itself to British Airways in 2008. It was later absorbed into OpenSkies. The British/French joint airline has toyed with all-premium layouts in the past but presently operates a mix of economy, economy plus, and business cabins.
The carrier will also face a growing premium product war amongst entrenched mainline carriers providing service across the pond. American has begun utilizing its new Boeing 777-300ERs on the route, Air France has announced business class cabin upgrades (that look just like AA’s), and Delta is nearing the end of fleet refurbishments.
Best of luck, Dreamjet.