MIAMI — Copa Holdings has unveiled Wingo, a new Colombian low-cost carrier (LCC), intended to compete with VivaColombia’s point-to-point business model.
The Bogota-based carrier is set to start operations on December 1st, and it will operate administratively and functionally under Copa Airlines Colombia unit, with autonomous structures for its commercialization, distribution systems and customer service.
“We are proud to launch Wingo, which diversifies and expands Copa Holdings’ business and operational models, allowing us to better serve a market segment where many opportunities for growth and development still exist”, said Pedro Heilbron, CEO of Copa Holdings.
— Wingo (@wingo) October 20, 2016
The fleet will be comprised by four ex Copa Airlines 737-700s, now configured with 142 seats in a single class arrangement.
The new airline will be led by Carolina Breton, who has over 12 years of experience in the industry, with Eduardo Lombana, current Copa Colombia CEO will oversee the operations of both carriers.
“In addition to being a low-price business model, Wingo will deliver reliable service and operations, thanks in part to the support it will receive from the Copa family. Furthermore, Copa Holdings’ economies of scale and business culture will allow Wingo to control costs better”, Heilbron said. “We are confident this will be a winning formula.”
The low-cost airline will begin operations initially with service to 16 cities in 10 countries, taking over most of Copa Colombia’s routes.