BA's 25th 787 Dreamliner, G-ZBJI. Photo courtesy of British Airways

LONDON — British Airways launched an all-new new reward App its Executive Club members, which will allow them to find new ways to collect and spend their Avios. 

The airline said that the new app would work alongside the current British Airways app, which has been designed to allow BA customers to book and manage all their pre- and post-travel needs.

The new reward app comes with a simple, yet elegant design crafted with the frequent flyer’s needs in mind, said the carrier in a statement.

The app allows and helps members to navigate seamlessly through its features, including one that allows purchases on the British Airways Avios eStore—an essential way for many members to collect Avios.

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The airline’s Director of Brand and Customer Experience Carolina Martinoli explained that “we want to offer members more choices in how they interact with the British Airways Executive Club.”

“The app is a great way that members can manage their balance and stay up-to-date with the latest ways to collect and spend Avios anywhere in the world,” she said.

“And with handy tools like the ability to see how many Avios are needed to book reward flights, we hope it’ll help members make the most of their balances.”

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What are Avios and How do they work?

Avios are a form of cryptocurrency. While they hold no real monetary value, British Airways customers can use them to earn discounts on flights, but also allows them to pick up savings when they book for one of the 60,000 Avios partner hotels and 50,000 sightseeing experiences.

Customers will now be able to pick up and save more Avios points through the new Executive Club app with additional household-name partners from retail to travel. 

These new and old partnerships now allow customers the choice of hundreds of popular retailers on the British Airways Avios store.