Commercial airplane parking at the airport; Shutterstock ID 104843879

MIAMI — Brazilian carrier GOL Linhas Aereas Inteligentes has unveiled a new livery during a event that also marked the arrival of its hundredth Boeing 737 arrival to the airline directly from the manufacturer.

The new color scheme developed by Brazilian firm AlmapBBDO is the first change to the logotype of the airline in 14 years, and is a variation from its previous livery – it retains the oversized orange “GOL” title on the fuselage, now bolder, and adds an additional “O” in grey, forming a lemniscate to represent the essence of GOL, which remains the same since its foundation: bringing people, stories and destinations.

The most prominent change has been the tail logo – an enlarged lemniscate in two tones, orange and gray over a white background. The internal face of the winglets will also wear the tail logo but in an orange background over a white and grey lemniscate as well.

“The new logo GOL now has now a symbol in addition to the name, which will be easily understood by customers and associated with all the company’s values ​​and attributes” says Marcus Sulzbacher, design creative director of AlmapBBDO and responsible for the project of brand. “This link also represents the union, after all, GOL brings people to your dreams and destinations.”

Paul Kakinoff, president of GOL told the audience in the event held at Belo Horizonte, “The new visual identity was inspired by our mission, which is to bring people with security and intelligence. He also assured “We are the same GOL, with the low-cost DNA, only now with more services, and superior avant-garde products in the industry.”

The aircraft received the company’s new logo is a Boeing 737-800 (registration PR-GXZ, MSN 40739), and is the hundreth unit the airline took delivery directly from the manufacturer, and has been immediately put into service as one of the cornerstones of a marketing campaign to introduce the new colors in Brazil.

“We are honored that the Next-Generation 737 is the backbone of its fleet as well as the fact that the company has chosen the 737 MAX for its future. With each generation, the 737 family has been providing the most efficient and reliable aircraft for GOL and its customers.” said Van Rex Gallard, sales vice president for Latin America, Africa and the Caribbean, Boeing Commercial Airplanes.

Last month, GOL signed with Internet provider Gogo a deal to provide in-flight connectivity, multimedia content and live TV on board. The service will allow the low-cost carrier to provide the most complete in-flight entertainment in Latin America. The first aircraft fitted with this new technology is scheduled for mid-2016.