MIAMI – British Airways (BA) has announced a new enhancement to its premium product offering by adding a ‘Forty Winks’ Lounge equipped with EnergyPods where travelers may enjoy a power nap.
The free power-nap sleep pods are not for all customers, as they are only available in BA’s Galleries First Lounge in Terminal 5. The pods are described as “world’s first chair designed exclusively for power napping.”
Developed in partnership with Restworks, the ‘Forty Winks’ Lounge allows First and Business class customers to get a pre-flight nap in one of the dedicated EnergyPod. The pods are available at BA’s First lounge at Heathrow (LHR) for the time being.
The EnergyPods will be subsequently added to the Concorde Lounge, also at LHR’s Terminal 5, and to JFK’s Terminal 7 once normal travel levels resume. The new offering is part of how BA is revamping its prime products. The British carrier recently closed its Elemis lounges.
The First Offering of Its Kind
British Airways is offering a world first with a chair, uniquely dedicated and designed for naps, that offers a combination of neutral gravity positioning and a privacy visor. BA premium customers in need to offset jet lag, or rest for simple wellbeing, may now take advantage of the pods.
The EnergyPod can be set for a specific desired duration or a pre-programmed 20-min nap with a touch of a button. The Pod is set to induce relaxation by reclining and elevating the feet while the privacy visor can be deployed to block outside distractions. Customers can use the Restworks Mobile App offers to download music while in the lounge or when traveling.“We can’t wait to welcome our customers back after a very difficult year, and we’re always looking for new ideas to support our customers’ health and wellbeing." Tom Stevens, BA Director of Brand and Customer Experience Click To Tweet
There is no need to pre-book the EnergyPods, which are complimentary and are available on a self-service basis. The LHR First Class ‘Forty Winks’ Lounge has seven pods available and customers may use the lounge app to check on availability in real-time. Additionally, information on availability will be posted on a screen at the entrance of the lounge.
For the Concorde Room, when open, customers may book a pod via dedicated hosts, request a wake-up call, and choose and enjoy a hot drink after the rest. Hot towels and water will be available to complete the premium nap experience.
Comments from BA, Restworks
Tom Stevens, BA Director of Brand and Customer Experience said, “In late 2019 we carried out a survey of over 100,000 lounge guests asking what they would like to see featured in our lounges. Sleep pods were right at the top of their list. Our ’Forty Winks’ nap lounges will offer a dedicated rejuvenation space for customers as they return to the skies, all self-serviced via the ‘Your Menu’ lounge app. Beating jetlag and catching a snooze on the go has never been easier!”
Stevens was followed by Christopher Lindholst, Restworks’ Global Managing Director, who said, “Being able to rest while travelling is an important way to stay healthy and energised, and what better way to use your dwell time than to catch up on some sleep. We are excited British Airways is making this important investment in customer wellbeing.”
British Airways says that its departure, arrivals and partner lounges are temporarily closed, so LHR’s First lounge is open to all lounge-eligible customers, giving those customers who are travelling in Club World a chance to try the innovative new sleep pods.
Featured image: British Airways and Restworks EnergyPod now available at BA Forty Winks Lounge in London-Heathrow. Photo: British Airways Media