Airways Magazine

American Unveils Three New Legacy-Themed Amenity Kits

 Breaking News

American Unveils Three New Legacy-Themed Amenity Kits

American Unveils Three New Legacy-Themed Amenity Kits
October 02
15:50 2015

MIAMI— American Airlines has launched three additional legacy-themed amenity kits, completing the set of nine unveiled early this year to honor the different carriers that are now part of the history of American Airlines.

The new kits honor Pacific Southwest Airlines (PSA), US Airways and American Airlines, depicting its 1962 logo. These join the already- released Air Cal, Allegheny, Reno Air, Trans World Airlines (TWA), America West and Piedmont. The USAirways kits are poignant in particular as that carrier’s brand is due to disappear this coming October 17th.

The heritage kits serve as a reminder of American’s beginnings and the many men and women who forged together to form the world’s largest airline. Each individual carrier brought with it thousands of employees and a proud history.

Available for a limited time to customers in transcontinental First Class and international  Business Class, the kits are packaged in retro-branded, grey felt cases, and contain travel socks, eye mask and Red Flower personal care products.

The airline isn’t confining its nostalgic branding efforts to the amenity kits. Last month, AA revealed additional Retro LogoJets to celebrate its legacy.

“We have more than 100,000 employees, each with their own unique story, and these retro amenity kits are a small tribute to the heritage of their careers and their legacy carriers,” said Fernand Fernandez, American’s vice president – Global Marketing. “Customers will also identify with the historic logos and colors of the companies that now form the fabric of the modern-day American Airlines.”

 

Comments
0

About Author

Airways

Airways

A Global Review of Commercial Flight since 1994: the leading Commercial Aviation publication in North America and 35 nations worldwide. Based in Miami, Florida.

Related Articles

Current Issue

Cart

Subscribe to our weekly Newsletter

Polls

Would you feel safe flying on a Boeing 737 MAX once the grounding is lifted?

View Results

Loading ... Loading ...

@airwaysmagazine

Airways YouTube Channel

Polls

Would you feel safe flying on a Boeing 737 MAX once the grounding is lifted?

View Results

Loading ... Loading ...
0