MIAMI— American Airlines has launched three additional legacy-themed amenity kits, completing the set of nine unveiled early this year to honor the different carriers that are now part of the history of American Airlines.
The new kits honor Pacific Southwest Airlines (PSA), US Airways and American Airlines, depicting its 1962 logo. These join the already- released Air Cal, Allegheny, Reno Air, Trans World Airlines (TWA), America West and Piedmont. The USAirways kits are poignant in particular as that carrier’s brand is due to disappear this coming October 17th.
The heritage kits serve as a reminder of American’s beginnings and the many men and women who forged together to form the world’s largest airline. Each individual carrier brought with it thousands of employees and a proud history.
Available for a limited time to customers in transcontinental First Class and international Business Class, the kits are packaged in retro-branded, grey felt cases, and contain travel socks, eye mask and Red Flower personal care products.
The airline isn’t confining its nostalgic branding efforts to the amenity kits. Last month, AA revealed additional Retro LogoJets to celebrate its legacy.
“We have more than 100,000 employees, each with their own unique story, and these retro amenity kits are a small tribute to the heritage of their careers and their legacy carriers,” said Fernand Fernandez, American’s vice president – Global Marketing. “Customers will also identify with the historic logos and colors of the companies that now form the fabric of the modern-day American Airlines.”