MIAMI – Alaska Airlines (AS) announced the reveal of its “Our Commitment” aircraft in partnership with the United Negro College Fund (UNCF).

As the company stated in an April 28 press release, the painting scheme “features 14 profiles of the next generation of leaders: the children, grandchildren, and mentees of Alaska’s employees,” as well as it “designed with Alaska’s Air Group Black Employees, Allies and Advocates (ABEA) group to illustrate the airline’s belief in education as the great equalizer and as a critical component of creating sustainable racial equity.”

Photo: Alaska Airlines

The aircraft, a Boeing 737-900ER, entered into service on April 27, flying between Seattle-Tacoma (SEA) and Washington (DCA).

The airline states that one of its equity commitments is to help create career pathways for students by supporting programs like @UNCF, with which the airline has worked for over 15 years.

Photo: Alaska Airlines

Aircraft, Partnership Show AS’s ‘Commitment to Education’


AS’s 737-900 scheme reflects, per the release, the airline’s “long-term partnership with UNCF, the largest scholarship provider for students of color and an organization dedicated to enabling under-represented students to become highly-qualified college graduates.”

The 737-900 will be deployed year-round on Alaska’s network, reaffirming its commitment to education and promoting a conversation about the transformative impact of education on people’s lives.

Photo: Alaska Airlines

Alaska has been a partner of UNCF for over 15 years, investing millions of air miles to fly student to historically black colleges and universities (HCBUs), as well as establishing a scholarship fund for easing some of the financial burden of getting a college education.

A Clear Vision for Alaska Airlines


While on board, passengers will be able to learn more about the partnership.

“Onboard, guests can expect a special greeting when they board that explains the vision and purpose of the aircraft. They will also be able to learn more through a custom seatback card and digital resources featuring bios of the children on the aircraft, details on Alaska’s commitments to diversity and equity, and information on UNCF and HBCUs, including how to donate to the organization,” the release said.

Photo: Alaska Airlines

Alaska Airlines CEO Ben Minicucci praised the partnership.

“As a company, we know we are not yet where we need to be when it comes to diversity, but we are inspired and guided by our value to do the right thing. With this aircraft, we are doing the right thing by amplifying the conversation around education, equity and belonging and taking it to the skies,” Minicucci said.

Photo: Alaska Airlines

Featured image: Andrew Henderson/Airways