Airways Magazine

Alaska Airlines Unveils New Uniforms

 Breaking News

Alaska Airlines Unveils New Uniforms

Alaska Airlines Unveils New Uniforms
January 19
08:57 2018

On Thursday afternoon in the Alaska Airlines hangar in Sea-Tac, the airline unveiled its new look for its front-line employees in the first major uniform upgrade since 2011.

“Luly’s designs perfectly capture our fresh, West Coast vibe and we’re absolutely thrilled with the collection,” said Sangita Woerner, Alaska Airlines’ vice president of marketing.

“Like our refreshed brand, launched in early 2016, our new uniform collection includes bright pops of color, clean lines, and stunning finishes, creating a stylish yet approachable look,” she continued.

PHOTO: Alaska Airlines.

Echoing Woerner’s remarks was Justin Fitzgerald, a flight attendant who worked for Virgin America and now Alaska Airlines. “The Virgin America uniform has been such a sleek and modern look that I thought it would be so hard to top,” he said.

“Seeing Luly’s designs brought to life has been super exciting! Ms. Yang has taken a lot of our input and has created a very cool, classic yet modern, West Coast vibe!” Woerner added.

READ MORE: Alaska Airlines To Start Flying From Paine Field

Alaska partnered with fashion designer Luly Yang who spent two years working on the design that will begin with a rollout to 130 employees starting next week for a 60-day wear testing on the various uniform pieces across all platforms from inflight to on the ramp. Following the test, and the pieces having no issues in service, uniforms will begin distribution to the 19,000 Alaska, Virgin America and Horizon Air beginning in 2019.

Alaska began the project by surveying thousands of uniformed employees; following up with focus groups and worksite visits to understand the features different workgroups wanted to see in their new uniforms. 

Overwhelmingly, the top requests from employees were more pockets and designs that look great on all body shapes and sizes, as well as performance over a range of climates. 

PHOTO: Alaska Airlines.

The collection is designed to be layered so that employees can self-regulate comfort while working in the freezing temperatures of Barrow, Alaska, to the balmier weather of Mexico.

Using this research and information she gathered from face-to-face interactions with employees across the system, Yang spent two years designing and creating a signature silhouette for the Alaska program. Her focus on fit and function enabled additional touches including water-resistant materials, activewear fabrics, longer shirt tails that don’t untuck from skirts and trousers, and flexible textiles that move with the body.

READ MORE: Alaska Airlines Receives Single Operating Certificate from FAA

“Working on the Alaska Airlines custom uniform program has been one of the most complex and rewarding challenges of my career,” said Yang. 

“With 45 sizes per style and 13 very distinct workgroups, this was the ultimate puzzle to solve. My hope is that employees feel that they were heard throughout this process, love the collection and wear their uniforms with pride.”

PHOTO: Alaska Airlines.

Before the designs, before the first stitch, and before the first button sewn, Alaska took steps to ensure that employee uniforms were safe and high in quality following issues with the last uniform that was launched in 2011 and had reports of flight crews getting sick.

Alaska Airlines, in partnership with Unisync and OEKO-TEX, will ensure that every custom uniform garment receives STANDARD 100 by OEKO-TEX® certification. 

This standard was developed in 1992 by the International OEKO-TEX Association, a consortium of 15 textile research and testing institutions in Europe and Japan with offices in more than 60 countries. 

READ MORE: Alaska Airlines Axes Havana Flights Starting January 2018

Throughout this process, Alaska’s leadership team has demonstrated a firm commitment to producing a high-quality uniform that adheres to an industry-leading safety program, the STANDARD 100 by OEKO-TEX®,” said Michael Smith, Unisync’s senior vice president of service and supply chain.  “Unisync is proud to be a part of helping Alaska achieve such a rigorous standard.”

In total, Alaska’s new custom uniforms will incorporate over 100,000 zippers, over 1 million buttons, over 500,000 yards of fabric and will use well over 30 million yards of thread in the final program.

Comments
0

About Author

Brandon Farris

Brandon Farris

An aviation photojournalist based in Seattle, aka Boeing's back yard. Brandon is also a freight train engineer for his day job. Prior to that he spent five years working with a Seattle based airline. But his true love is still in aviation and always trying to get the best and most interesting shot possible. He started off his aviation photojournalist career with NYCAviation and AirlineReporter before eventually finding his way to the Airways team where he is the Northwest contributor. Brandon is also an accomplished sports photojournalist having shot MLS Cup, the NFL, NCAA college football, NASCAR races and world-famous soccer teams such as Manchester United and Tottenham Hotspur.

Related Articles

0 Comments

No Comments Yet!

There are no comments at the moment, do you want to add one?

Write a comment

Only registered users can comment.

0