MIAMI – Alaska Air Group’s board of directors announced today that Brad Tilden will retire as CEO on March 31, 2021, and Ben Minicucci, president of Alaska Airlines (AS) and a member of the Alaska Air Group board, will succeed him. Tilden will continue to serve as AS’s board chair.
During Minicucci’s 16-year career with AS, he has contributed in various roles of increasing responsibility. In 2016, he became president of AS and also named CEO of Virgin America (VX) upon AS’s acquisition of the airline.
From 2009-2016, Minicucci served as executive vice president and COO where he directed the implementation of a customer service guiding framework which empowers employees to deliver personal and kind-hearted experiences to guests. He also held the role of vice president of Seattle operations (2007-2009) where he dramatically increased AS’s on-time performance and reliability. Minicucci joined AS in 2004 as staff vice president of maintenance.
Statement from Tilden
Brad Tilden, the current CEO at Alaska Air Group, said, “We are through the initial phases of our coronavirus response, and Alaska is on a solid trajectory.”
“Now is the time to position Alaska for future growth, and now is the time to move forward with this long-planned transition.”
“Ben has proven himself over a long career as a person who cares passionately about our people and our culture, as a leader who builds strong teams and produces results, and as a person who will work tirelessly to push this great company forward. He has earned this role, and I look forward to supporting him as board chair.”
Statement from Bedient
Patricia Bedient, Alaska Air Group lead independent director, said, “This announcement is the culmination of a multi-year succession planning process.”
“The board has complete confidence in Ben’s ability to lead Alaska to great success in the years to come. We are also grateful to Brad for his outstanding leadership during his eight years as CEO. With Ben as CEO and Brad continuing as chair, Alaska’s future is bright.”
Statement from Minicucci
Ben Minicucci, actually president of AS, said, “I am honored and humbled by this incredible opportunity, and profoundly grateful for Brad’s leadership and partnership. Our company is built on the strength of its people and our values, and I am so proud of who we are and all we have accomplished.”
“The way in which our employees have navigated through challenges is truly inspiring – and the last nine months is no exception. I’m excited and optimistic about our future as we continue this journey together.”
featured image: Brad Tilden and Ben Minicucci. Photo: Alaska Airlines