MIAMI — Safety in Hollywood is the name of the latest Air New Zealand safety video. In this occasion, the carrier teamed up with comedy actress Anna Faris, and New Zealand actor and comedy legend, Rhys Darby.
In summary, Darby makes a call to invite Faris to star in Air New Zealand’s safety video with him. They explore different scenarios and film genres as he tries to convince her for help. Simultaneously, two flight attendants from the airline, Sophie and Daniel, transmit the flight safety information.
The airline world-premiered the video in Los Angeles, California, where it was filmed at the iconic and historic Warner Bros. Studios. Martin Henderson, Michelle Ang and Alan Dale were some of the notable Kiwi celebrities that attended to the red carpet premiere.
“It’s been fantastic to partner again with Warner Bros., which helped to produce the wildly popular The Hobbit safety video,” said Jodi Williams, Air New Zealand’s Head of Global Brand. “Anna and Rhys make a great comedy duo, and really bring this safety video to life, while also entertaining customers and imparting key safety messages.”
It is noteworthy to mention that the video was shot at the same place where classic movies such as Jurassic Park and Casablanca, television series like True Blood, and many others, were filmed. There were four different sets: city alley, Parisian boulangerie, misty lake, and wild west. The cast included more than 20 extras, which together to Chester the Chihuahua give a hilarious tone to the video. The dog has appeared on Grey’s Anatomy and Transformers.
Although the objective of these kind of videos is to instruct passengers about flight safety, there’s no issue to break the mold. The background of this project was to deliver the same information but in a creative, and funny way. Adding celebrities make these videos more attractive, thus establishing an emotional connection with passengers while raising awareness on the safety of the flight, which is the ultimate goal of the video.
Safety in Hollywood will be presented across the airline’s fleet and can be viewed online, and shared using #AirNZSafety across social media.