LONDON — Former Qatar Airways SVP Customer Experience, Rossen Dimitrov, has been appointed as Air Italy’s new COO following the sudden departure of Neil Mills.

According to a public statement released by the airline, Mills’ departure is due to personal reasons.

Neil Mills delivering remarks during the inaugural flight from Milan to Miami.

Air Italy announced that its Board of Directors had expressed its gratitude towards Mills for his service in the first operative phase of the company.

Marco Rigotti, the airline’s CEO, welcomed Dimitrov and said that he will be “very pleased to fully support Rossen in this new role.”

“Thanks to his proven experience in leading large teams across a variety of disciplines, he will manage a renewed organization, focused on the ambitious goals that the company aims to achieve while entering into a more mature phase of this project,” he said.

Rossen Dimitrov

Dimitrov joined Air Italy in June when the airline initiated its long-haul flights to New York and Miami. He entered as the airline’s new Chief Customer Experience officer, with the task of creating the airline’s new identity and passenger experience package.

“His new appointment shows also how determined Air Italy is in making the customer experience a key priority for the ongoing growth and development,” added Rigotti.

Under this role, Dimitrov will be in charge of coordinating and directing all the operational functions of the company under the guidance of the Board.

He will, however, still continue to maintain the direct responsibility of customer experience, merging the two roles together.

Dimitrov’s extensive experience with Qatar Airways delivered products that awarded the Doha-based carrier with a myriad of awards, including the airline’s new QSuite.

Under direct supervision from Akbar Al Baker, Dimitrov’s track in Qatar Airways will certainly be of great use to the new Italian carrier.

Back in June, Dimitrov told Airways that some changes could be coming for Air Italy. “We might add a special flavor to the Dreamliner’s,” he said. “We need to take advantage of the Italian rich culture, style, and globally renowned cuisine and find a way to add it to the planes for our customers to experience.”

With the new route launches from Milan to New Delhi and Mumbai coming up in two weeks, Air Italy has its plate full with new route introductions, as well as more Airbus A330s joining in to support the long-haul expansion that the airline plans to have accomplished before the end of the present year.