MIAMI – Air France (AF), via its Flying Blue frequent flyer program, is unveiling a brand new communication platform that aspires to be in tune with the current times and profound changes affecting travel.

The airline has hired Isobar Agency, a global digital experience agency, to develop a large-scale film that is meant to redefine the notion of distance while traveling. This can take an indefinite number of aspects, from going to the end of the world, seeing what we are capable of, or visiting the universe without actually moving.

"The film alternates between images of grandiose landscapes and more intimate moments, taking the viewer on a multitude of journeys: physical, emotional, imaginary." Air France' Flying Blue Click To Tweet

Multiple Journeys


Quoting the AF press release on the new film gives an idea of the scope of its content: “The film alternates between images of grandiose landscapes and more intimate moments, taking the viewer on a multitude of journeys: physical, emotional, imaginary…”

The carrier’s Flying Blue offers many possibilities of travel by means of partnerships with airlines, hotels, car rentals but also culture and shopping.

Flying Blue is the loyalty program of the AF-KLM group. Created in 2005, it gathers today 17 million members throughout the world, who are given access to multiple rewards and benefits, and who can earn and spend Miles with a wide selection of air, commercial and financial partners.


Featured image: Air France Boeing 777-300 F-GZNE in Skyteam Livery. Photo: Nate Foy/Airways