LONDON – Air Canada has in the last week announced plans to offer the only non-stop transatlantic service to Bordeaux from Montreal. 

The service will occur on a seasonal basis between June 15 and September 15 next year.

Frequencies will be on a four times per week basis, using the airline’s Boeing 737MAX8 aircraft. 

Lucie Guillemette, Executive VP, and CCO at Air Canada emphasized the connectivity of the wine-growing region of Bordeaux and how it will bode well for Montreal.

“As the only network carrier to offer non-stop transatlantic service to Bordeaux, the addition of the fifth destination in France further enhances Air Canada’s competitive position in the French market.

Our four weekly flights are the most offered than any other airline between Montreal and Bordeaux providing travelers unique access to the famed wine growing region and the popular Nouvelle-Aquitaine market.

In addition to playing a special role in connecting Canada with many French-speaking communities around the world, our Montreal hub is increasingly popular among U.S. travelers who appreciate seamless connections to international destinations on Air Canada.”

AC814 will depart Montreal at 2030 and arrive into Bordeaux at 0925 the next day, both local times on Mondays, Wednesdays, Thursdays, and Saturdays.

The return, AC815 will depart at 1025 and arrive back into Montreal at 1220, both local times on Tuesdays, Thursdays, Fridays, and Sundays.

The 737MAX for Air Canada, in particular, offers an upgrade in-flight entertainment system with a sleek, new 15 language user interface.

Passengers will also be able to stream video and audio to their devices in the near future. 

Another benefit is the upgraded overhead storage space compartments offering additional space for every single passenger to bring a carry-on.

For the airline, efficiency is a big hallmark to the 737MAX8, offering 40% noise reduction as well as 20% fuel burn. 

Overall, this is an interesting route pick for Air Canada.

At the same time, it makes sense given the links between the French and the Canadian markets.

It will be interesting to see whether this will be a one-off or whether it will be a repeated seasonal flight going into the future.