MIAMI — Irish flag carrier Aer Lingus has just announced at the EXPO in Boston that it will be rolling out a new livery, corporate identity, and cabin crew uniforms next year.
According to the airline, the re-branding process should begin in January and will take three years, aiming to have it completed by the end of 2022.
Aer Lingus CEO, Stephen Kavanagh, said that the current Aer Lingus livery and uniforms “have been in service for close to 25 years. Our business has changed and we have the opportunity to modernize our brand.”
During April 2019, the airline is also expected to take delivery of its first Airbus A321neoLRs, with which a new route to Montreal will be launched.
The airline is set to receive 12 of these aircraft by the end of 2021.
“The range capability of this aircraft is uniquely suited to Aer Lingus, with much of the market opportunity in North America capable of being served,” Kavanagh added.
Aer Lingus plans to equip the new aircraft with lie-flat Business Class and Economy Class seats with a 31-inch pitch.
The planes will come to replace the four Boeing 757s the airline currently operates. The first is set to leave the fleet in 2020.
Within the first quarter of 2019, Aer Lingus also plans to start offering economy passengers with free alcoholic beverages and a limited free Wi-Fi service. The Wi-Fi will be limited to 20MB per passenger, enough for sending messages via related smartphone apps.
The re-engined variants of the successful Airbus A320neo and Boeing 737 MAX families are reshaping the Trans-Atlantic market, bringing more and cheaper flights to passengers around the world. However, at the same time, these planes are heating up competition dramatically. Really interesting times ahead within the aviation industry.