DALLAS – Today in Aviation, Air Europe (AE), one of the United Kingdom’s biggest independent airlines, ceased operations in 1991.
Air Europe’s collapse left 25,000 customers stranded, and 4,000 people lost their jobs. Passenger numbers had dropped dramatically due to a deep economic recession in the UK and Europe, falling 55% for the 1991 summer season.
Rapid expansion, a lack of tangible assets, and the airline’s high-risk strategy had also failed, leaving the business massively overextended.
AE took the air on May 4, 1979. The airline had been established a year earlier to fill the gap in the European charter market. This followed Laker Airways’ (GK) and British Caledonian’s (BR) decision to focus solely on their scheduled operations.
On July 2, 1982, Air Europe signed an agreement for two Rolls-Royce-powered Boeing 757-200s. The first example arrived in April 1983.
AE launched Extended Range Twin Operations (ETOPS) to the United States, Central and South America, the Caribbean and Asia using its 757s in March 1988. The airline was an ETOPS pioneer. It worked closely with fellow British 757 operator Monarch (MON) to gain approval for their aircraft.
Taking on the Big Boys
The scheduled market was entered on May 2, 1985, between LGW and Palma (PMI). By 1989, AE operated 150 scheduled services per week across 16 routes, competing directly with established flag carriers. Thanks to its high aircraft utilisation and lower labour costs, AE could undercut its rivals and offer attractive fares to passengers.
However, its plan to break into the long-haul scheduled market proved challenging. In 1990 the airline became a launch customer of the McDonnell Douglas MD-11. The goal was to use the aircraft on year-round scheduled flights to Canada, the US, Mexico, the Caribbean, Australia and New Zealand.
Sadly, McD never delivered the type. Despite being the number one airline at LGW in the summer of 1990, holding 20% of all take-off and landing slots and operating more short-haul services than any other airline, a year later, AE had been consigned to the history books.
Featured image: AE was one of the pioneers of ETOPS, working closely with fellow British 757 operator Monarch (MON) to gain approval for their aircraft. Photo: San Diego Air and Space Museum.
Read more about the history of Air Europe in our March/April 2021 issue, where Lee Cross takes an in-depth look at this once-great airline.