DALLAS — The Board of Virgin Australia (VA) has appointed Mr Dave Emerson as the airline's new Chief Executive Officer. Mr Emerson will succeed Jayne Hrdlicka, who announced her plans to retire from the position in February 2024. Mr Emerson has been VA's Chief Commercial Officer since June 2021.

Emerson has more than 25 years' experience in aviation and tourism and has been instrumental in positioning VA as a value-led carrier focused on customer service and operational excellence. He has spent more than 30 years in aerospace, having worked with a worldwide roster of airlines, and began his aviation career in 1990 as a customer service agent at America West Airlines.

Virgin Australia chairman Ryan Cotton aknowledged his confidence in Emerson’s leadership: “Following an international search, it was evident that Dave was the right leader to oversee the continuation of Virgin Australia’s strategy. He knows the Virgin Australia culture better than anyone and has been instrumental in helping drive our transformation and growth. Dave is going to drive great performance and innovation. We are confident in Dave.”

A Strong Foundation to Build On

Virgin Australia was able to navigate and recover from the post-pandemic challenges under Hrdlicka, restore its network, and announce that it would resume long-haul international operations with the help of a new strategic investor. Cotton said in a statement that she "was instrumental in rebuilding that airline and providing outstanding returns to our shareholders."

Commenting on his appointment, Emerson added: “I’m humbled by the opportunity to lead VA and its 8,000-strong team into its next chapter. We have made remarkable progress over the last few years and I am determined to keep moving ourselves towards transformation and customer-centric innovation.”

Virgin Australia Group Executive Commercial John McFarlane said the new loyalty program continued to deliver on the three pillars of choice, value, and reward for all customers as the airline expanded its long-haul international network and strengthened its domestic operations.

A Vision for the Future

Following record financial performance and operational reliability at VA, Emerson will lead the airline into its next growth phase. Under his leadership, customer experience will improve, market competitiveness will strengthen, and sustainable profitability will be ensured.

Outgoing CEO Jayne Hrdlicka has confidence in her successor: “Dave is a strong leader in his own right and has also driven our successful transformation. His experience and vision will play a critical role in helping us deliver ongoing growth and innovation at Virgin Australia.”

With Emerson at the helm, VA should keep its standing as being one if the best regional airlines in the world; however, he must address regulatory criticisms and labor dynamics to maintain VA's stature as having one of the best cabin crews out there.

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