DALLAS – Alaska Airlines (AS) and Boeing have partnered to honor the US military by unveiling the "Honoring Those Who Serve" livery design on one the carrier's newest Boeing 737-8.

This jet's design is nearly the same as three of our other models. The Air Force, Army, Navy, Marine Corps, Coast Guard, and Space Force are among the six branches of the US Armed Forces that are represented by the new patriotic paint job.

Honoring Those Who Serve

Alaska's new MAX jet and its livery is a homage to the bravery and devotion of those who serve today and those who have served in the past, from its star-spangled design to the poignant phrase painted on its side.

The carrier says this airplane with registration N806AK serves as a reminder of the sacrifices made by US military troops each time it takes to the sky.

When people witness this aircraft in the air and on the tarmac, we hope that everyone—guests, staff, and aviation enthusiasts—will experience a sense of pride and admiration.

Unveiled on the Fourth of July

"The Fourth of July is a time to reflect on the freedoms we enjoy and to recognize the sacrifices made by military members," says the airline.

"At Alaska, we are dedicated to honoring these heroes and their families in meaningful ways. We take seriously our responsibility to care for our military guests, and we prioritize it with every flight."