This year, Alaska Airlines—the sixth-oldest air carrier in the USA—celebrates its 75th anniversary.

Features include:

Alaska Airlines: The Spirit of Success

The development of Alaska Airlines from 1932 until the present, including the various companies involved, routes, aircraft fleet, personalities, and milestones.

Flying in the Great Land

The challenges and rewards of aviating in Alaska, highlighting what makes this airline different from those in the Lower 48, including flying to Kodiak, Adak, Dutch Harbor, Red Dog Mine, Barrow, and supporting the Iditarod.

Route 66 in a Flying Fish

Take a trip with today’s ‘flying fish’ Boeing 737-400 along Route 66 in Southeast Alaska.

Salmon-Thirty-Salmon

Discover the ‘you won’t believe this’ tale of the original Alaska Airlines ‘Salmon-Thirty-Salmon’.

Six Decades of Safety and Service with a Smile

First hired to work on 21-seat Douglas DC-3s, Alaska flight attendants have a rich heritage and a winning attitude toward customers.

Leading for Success

The foundation and plans for the continued success of Alaska Airlines laid by Alaska Air Group Chairman & CEO Bill Ayer and his management team, discussed in an exclusive interview.

80pp; 150 color & b&w photos and illustrations; paperbound