Celebrating 35 Years of LUVin’ You!

A classic review of the colorful and unique low-fare leader: ‘The airline that others have to become to survive’.

Features include:

35 Years of LUVin’ You: The History of Southwest

Creating Southwest Liveries

Southwest’s Other Boeings: The 727 Operations

Southwest’s 3-D Scrapbook: The Headquarters Displays

The Next-Generation 737-700

Thoughts of A Legend: Herb Kelleher

The Heart of Southwest: Colleen Barrett

Gary Kelly: Reflections and Vision



64pp; 130 color and b&w photos; paperbound

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